The rapid economic growth of China has led to changes in consumption behavior, i.e. shifting from consumption of consumer goods to culture. Nan Hai Corporation Limited follows such trend and is committed to providing a new way of life for the quality consumer groups in Chinaand sets up Dadi Innovation.

In 2015, the corporation launched “movie+” strategy, aiming at taking the “film cultural group” accumulated by Dadi Cinema for several years as the core, making innovation and breakthroughs, integrating all parties’ resources, strengthening cross-border cooperation,  thus striving to forge experience-based cinema ecosystem with multi-format operations, such as “film + innovative retailing”, film + innovative Internet” and etc., operating “film cultural group” with profundity and exploring the consumption potential of “quality life” across the board. Under the strategy of “movie+” of Dadi Cinema, retail and Internet will be included in the ecosystem of its cinemas.

At the same time, Nan Hai Corporation Limited commits itself to be a forerunner in innovative life. On the basis of meeting the needs of China’s quality consumer group, Nan Hai Corporation Limited fully penetrates the values of Dadi into the various elements of innovative life.

As for its retail business, in 2016, Nan Hai Corporation Limited completed the acquisition of 70% equity interest in Crabtree & Evelyn, a well-known British skin-care brand. Built in 1968, Crabtree & Evelyn is a global personal consumer brand with pure British culture and noble style. Over the past half century, Crabtree & Evelyn has been dedicated to upholding natural skin care idea to bringing life moments with a sense of ritual. Crabtree & Evelyn owns 155 wholly-owned branded retail stores in 11 countries, of which 23 stores are in Hong Kong, which is a contemporary interpretation of British life aesthetics. Relying on the extensive membership system of Dadi Media, connecting the quality consumer groups, striving for business expansion, and at the same time, Nan Hai Corporation Limited is confident to help Crabtree & Evelyn carry out a series of reorganizations and reforms, including remodeling of the brand, supply chain optimization, development of new products to make every effort to improve its financial performance.About  Crabtree & Evelyn >>