As for its retail business, in 2016, Nan Hai Corporation Limited completed the acquisition of 70% equity interest in Crabtree & Evelyn, a well-known British skin-care brand. Built in 1968, Crabtree & Evelyn is a global personal consumer brand with pure British culture and noble style. Over the past half century, Crabtree & Evelyn has been dedicated to upholding natural skin care idea to bringing life moments with a sense of ritual.
Following the completion of the restructuring in 2019 to exit its traditional retail model, the focus for Crabtree & Evelyn in 2020 was on building awareness for the relaunch of the brand and expanding its customer through the use of digital platforms and social channels. The launching of Global exploration collection and the brand relaunch into Taiwan through third party sales platform both achieved extraordinary results. In the future, Crabtree & Evelyn will continue to focus on online sales channels, and will enter the Mainland China market and launch a second global exploration collection from a new destination in 2021.