Century Advertising (Beijing) Limited (“Century Advertising” for short) founded in 2006 is a wholly-owned subsidiary of Dadi Media Group, which is responsible for the cinema advertising business. At the end of August 2018, the amount of pre-film advertising resource has reached to 533 cinemas with 3043 screens operating in 28 provinces and 209 cities. There are 182 cinemas that spread in the first-tier and second-tier cities, most of which are community-based and neighborhood located; 351 cinemas scattered in the third-tier and fourth-tier cities, most of which are located in commercial zones and visited mainly by town youth. Century Advertising has advanced planning for cinema geographic distribution in core provinces such as Guangdong, Anhui, Hubei, Jiangsu, Shandong, Jiangxi, Fujian, Hunan, Zhejiang and other provinces, and the number of cinemas in each province is over 20.

In order to build an integrated marketing platform for cinema ecosystem, Century Advertising has launched a business strategy that targeted on movie viewing audiences and driven by scene marketing during the recent two years. Century Advertising provides four key products for cinema scenarios: giant screen products (pre-film ads / follow-up ads / big screen 2.0), physical products (LCD & LED screens / light box / venue booth / cinema name / tickets...), scene products (Happy Rock / New Media Resources...), and content marketing products (film joint promotion / ME live music / stage play...). Diversified, multi-level and all-scene products create a more efficient interactive platform for brand owners and users, thus enabling in-depth transformation from brand to marketing. It will continue to expand in peripheral fields and enrich the platform composition, in order to reach the audience at multiple levels and enhance the media's combined influence.